What if, back in 1967, Dodge decided to keep the Dodge Charger's four-bucket-seats-with-console interior for the newly-restyled Charger that was in the works for 1968?
Pure Vision Motorsports not only asked "What If...?", but they also said, "Why not!" and they're now building it.
Way back when, Ma Mopar introduced the wedge-fastback Charger in the middle of the 1966 model run, and sold 37,300 of them in just a half year.
By then, a second-generation Charger was already on the drawing boards in the Dodge Styling studios in Highland Park, but one aspect of the production '66 Charger faced an uncertain future--the four-bucket-seats-with-a-long-center-console interior.
Dodge dealers and division execs alike heard from customers, real and potential, who complained that the long center console made it difficult for rear-seat passengers to get into the left rear seat from the curb side
(i.e. right-side) door.
The long center console didn't return for '67; separate front and rear consoles were available with the '67 Charger's still-standard four bucket seats, whose rear seats could still be folded flat just like the '66 Charger's rear buckets could.
That didn't help the second-year Charger's sales, which skidded to just 15,700 for the full 1967 model run.
When the all-new '68 Charger appeared in The Dodge Boys' showrooms that fall, its swoopy new styling covered the rear seating--which was now only a fixed-back bench, with no rear-bucket-seats (or fold-down rear seat of any kind) option available.
But that hasn't stopped Pure Vision from building a '68 Charger with a four-buckets-and-long-console cabin like the '66 Chargers had.
They even extended their "What if...?" to a press release they sent out, on vintage Chrysler stationery. Here's what's in it:
FOR RELEASE: IMMEDIATELY
DODGE REBELLION OPERATION ‘67
This year Dodge is turning up the Fever!
Dodge and the NHRA have got something special planned for the fans.
At each 1967 NHRA National event (Four in all), Dodge will be showing off our “New for '68” redesigned Charger!
That stylish four bucket seat interior is now wrapped in bold new sheet metal.
And that’s not all! Dodge swayed custom car builder Pure Vision to join the rebellion! Pure Vision has specially prepared the new Charger with all the right go-fast-goodies to perform high speed exhibition runs down the strip.
Of course, the Charger will be Hemi-powered and backed by our race-proven 4-speed transmission and heavy duty Dana rear axle. Our new Dodge Charger is no wall flower! It wants to go, go, go!
So head out to the NHRA drags this year and be one of the first to see our new Charger in action. You’re sure to catch Dodge Fever, and be a part of the Dodge Rebellion!
Interior: Mixture of stock 1968 Charger reproduction and custom parts by Legendary Auto Interiors, along with Pure Vision’s custom integration of the 1966 Charger full length center console and rear bucket seats. This is to provide a “what if” interior based on the idea that Dodge was thinking of keeping the four-bucket-seat interior. The now-open area under that package tray would create a “sports notch”.
Also, Pure Vision has modified the stock '68 Charger instrument cluster by reconfiguring the gauge layout, to now have the Speedometer and Tachometer centered above the steering wheel (as they were in '66-'67-Scott), instead of off to the left side. The four small auxiliary gauges that were once on the right, now flank two each on the outside of the Speedo and Tach. Once completed, it'll look as if the factory did it this way.
Dynamic Control: Dynamat
Air Conditioning: Vintage Air
Paint and Body: Mick’s Paint, using Planet Color paint and materials.
-New vertical outer wheel houses.
-Widened wheel tubs to frame rail.
-1967 Dodge W023 Coronet hood scoop, modified to fit the '68 Charger hood.
Restoration Parts: Year One
(Courtesy Pure Vision Motorsports)