Mopars Star Again in Latest Movie
Dodge and SRT (Street and Racing Technology) have announced the details of their partnership with Universal Pictures on the upcoming film 'Fast & Furious 6,' which hits theaters on May 24.
The hero vehicle, a 2012 Dodge Challenger SRT8 supplied by SRT, is driven throughout various chase scenes in the film by main character Dominic (Dom) Toretto (played by Vin Diesel). Other cars in Toretto’s line-up include a 2012 Dodge Charger SRT8 and a vintage 1969 Dodge Daytona. The entire production utilized ten Dodge Charger SRT8 vehicles with stock 6.4-liter Hemi V8 engines under-hood.
"Dodge has been at the heart of the Fast & Furious franchise since the beginning and we are proud to be part of ‘Fast & Furious 6,’” said Dodge head man Tim Kuniskis in a statement. “Like ‘Fast & Furious 6,’ Dodge fuels the passions of the automotive enthusiast. Our innovative vehicles stand apart in performance and style, providing our customers with a way to express who they are and what they can do in the world.”
Dodge has created three new television commercials to promote 'Fast & Furious 6,' including national, dealer, and multicultural spots. All ads feature clips from the movie interspersed with new vehicle footage.
The ‘How to Make Your Car Fast and Furious’ national television commercial features the Dodge Dart and the ‘Flash to the Future’ dealer commercial features the Charger, Challenger, and Dart, while the third commercial has yet to be seen.
When viewing Dodge 'Fast & Furious 6' television commercials from May 13 – June 30, viewers who have the Shazam App on their mobile phones or tablets will be able to tag the ads for expanded content (when prompted), including viewing the 'Fast & Furious 6' movie trailer, getting information on the 2013 Dodge Dart and entering a giveaway to win a new Dart.
Other new and exciting developments include the new Dodge.com/Fast-Six Web site, where fans can learn more about the movie and get behind-the-scenes glimpses at the making of the movie, 'Fast & Furious 6' gear available at www.life.dodge.com, and other official FF6 products.
Even more awesome, when fans purchase tickets to 'Fast & Furious 6' on Fandango.com for a showing at one of more than 500 Regal Theaters nationwide, they will be entered into a contest to win Dom’s Dodge Charger SRT8 from the movie. The contest runs from May 3 until June 13, 2013.
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