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Cequent and Cooper Standard Form Major Alliances with Keselowski's Race Team

RAM, Cequent, Cooper Standard, NASCAR, Camping World Truck Series
Posted February 21 2012 01:00 PM by scott_ross 
Filed under: Miscellaneous, SCOTT ROSS

 Brad Keselowski's got a full-season sponsor deal for '12...that includes the #29 RAM that his team races in NASCAR Craftsman Truck Series.

Come on in for more info...


Brad Keselowski Racing (BKR) announced that two industry-leading companies, Cequent which designs and manufactures towing and hitch systems, and related accessories, and Cooper Standard, which specializes in fluid handling systems and anti-vibration systems for the
automotive industry, will join the #29 RAM team as major sponsors for the entire 2012 NASCAR Camping World Truck Series season.

The marketing and business alliances will see Cequent and Cooper as the primary sponsors for the 2012 season, each taking one-half of the 2012 races. Both companies will also receive partnership assets, entitlements, and benefits throughout the season, including exposure via Keselowski personally in both NASCAR Sprint Cup Series and Nationwide Series competition for Penske Racing.

Parker Kligerman, a Penske Racing development driver, will return for his second full-season with the BKR team to pilot the No. 29 Cequent/Cooper Standard RAM.

Cequent's sponsorship of Keselowski and BKR, which also includes primary sponsorship for 15 Truck Series races in 2013 and 18 Truck
Series races in 2014, is designed to drive exposure for its brands such as Draw-Tite and Reese Towpower, strengthen relationships with retail partners, and generate new business opportunities.

"We see Brad Keselowski, and his team, as terrific marketing fits for our company, its brands and products," stated Tom Benson, President of Cequent Performance Products. "The NASCAR Truck Series audience is undoubtedly our target market, and Brad extends Cequent's reach to the NASCAR Cup and Nationwide audiences. This program also presents some meaningful business opportunities for both our Performance Products and Consumer Products divisions.

"The partnership has all the elements to be a complete success for Cequent and for Brad's team. We very much look forward to seeing the No. 29 RAM Truck take the track in 2012."

"This is a historic day for Brad Keselowski Racing and I have a great deal of personal pride in making this announcement," said team owner Brad Keselowski. "To have both Cequent and Cooper Standard
join our program in such a significant way provides us with the platform to compete for the Championship in the NASCAR Camping World Truck Series. Both companies have very specific business and
marketing objectives for the program and everyone at BKR will work to exceed Cequent's and Cooper Standard's expectations at the race track and in the marketplace."

For more information, please visit www.CequentGroup.com or www.bradracing.com.



(Courtesy Brad Keselowski Racing)



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