For Your Garage: SRT's 2013 "Core" ModelsSRT, "Core" models, Challenger, Charger, 300
February 7 2013 08:14 AM
Mopar News, SCOTT ROSS
Ma Mopar's been famous for "spring specials," featuring new models, option packages and/or colors...and for 2013, they're back, in the form of SRT's "Core" models.
Come on in for (lots) More info...
The SRT brand continues to evolve. One of the biggest changes for 2013 is the expansion of the SRT ‘Core’ lineup, with the new 300 SRT and Challenger SRT joining the existing Charger SRT Super Bee and SRT Viper models.
It’s not quite like the old days of buying a drag race-ready 1968 Hemi Dart or Barracuda with no back seat, no radio or other amenities (like paint-Scott), but the idea is similar. SRT Core models remain focused on power and agility but also allow you to express your own level of personalization.
Most importantly, well-rounded performance remains intact.
"The SRT brand continues to offer our customers unique and exclusive content for their performance needs and personalities," says Ralph Gilles, President and CEO, SRT Brand and Motorsports, Chrysler Group LLC. "We’ve expanded our Core SRT model strategy to include special models of 300 SRT and Challenger SRT. Owners can now purchase a true SRT model that lends itself to customization and personalization."
2013 Challenger SRT Core
The new 2013 Challenger SRT Core vehicle stands out, thanks to its black grille and functional rear spoiler, ‘392’ badge on the front fender and 20-inch cast aluminum five-spoke wheels with black-painted pockets. Brembo brakes stay and are finished in black for a more understated appearance. The SRT Viper lends its ballistic cloth material to the Challenger SRT Core for aggressively-bolstered seats in Dark Slate Gray. Door inserts are finished in an "Axle" textile and a mini-carbon bezel instrument panel completes the appearance.
2013 300 SRT Core
The 2013 300 SRT Core model features an interior finished in black ballistic cloth, 20-inch cast aluminum five-spoke wheels and black Brembo calipers. A distinctive 6.4L fender badge informs onlookers of what’s under its hood – the merciless 6.4-liter Hemi V8 delivering 470 horsepower and 470 lb.-ft. of torque.
According to Jim Wilder, Manager, Vehicle Integration Responsible for Core Vehicles, the idea is simple. "We took some content out, but kept the performance aspects of the car the same," he says. "We go from a red Brembo caliper to a black anodized caliper like we do on the Super Bee, but there is no difference in performance. That’s the formula. Take some features out of the car to get cost down, but keep the performance in the car."
Think of the new Core vehicles as an opportunity for customers to express their personality. "We are not putting stripes on the cars, so people can customize them," adds Wilder. "We’re not adding features that the customer may not want, allowing them to spend their money elsewhere, and customize it how they want. Mopar has a long list of accessory options."
A popular area of customization for performance enthusiasts is the wheel and tire package. "We shared the Super Bee wheels with the newest additions to the SRT Core lineup," said Wilder. "300 SRT and Challenger SRT Core models will come standard with the 20-inch wheel." Core models also delete fog lamps, and replace HID headlamps with halogen ones.
Suspensions on the new Core models are another area of going slightly retro. "They’re still Bilstein shocks for the suspension," notes Wilder. "It’s still very performance-oriented. In 2012, we brought in ADS with the active suspension in two-mode. For the new Core cars we are going back to a firm single-setting performance car suspension."
On the inside, the new cloth seats are familiar in shape and size. "It’s still an SRT seat," Wilder points out. "It’s still the SRT seat with the big bolsters and everything. Instead of covering it in leather, we covered it in the same ballistic fabric found in the 2013 SRT Viper."
At this year's Chicago Auto Show, the 2013 Charger SRT Super Bee Core model was unveiled in TorRed, one of three popular colors making a comeback. Plum Crazy returns and adorns the 2013 Challenger SRT Core model at the show, and Hemi Orange Pearl Coat is also available on both the Charger and Challenger SRT. Three great heritage colors all being rolled out this spring.
Let the good times roll.
Pricing for the new Challenger SRT Core is $39,995, and $44,995 for the 300 SRT Core. (MSRP excludes destination, sales tax, title and registration fees. Gas tax charge is included)
Look for these new models to join the rest of the lineup at your nearest SRT Performance Dealer this spring.