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Rich Gengo Named Third 2012 Mopar ‘Top Eliminator’ at Carlisle

Mopar, Carlisle, '51 Dodge pickup
Posted July 11 2012 07:55 AM by Scott Ross 
Filed under: Mopar News, SCOTT ROSS

Rich Gengo is the third "Top Eliminator" of 2012, and his '51 Dodge pickup will grace Mopar's SEMA Show display.

Rich Gengo of Piscataway, New Jersey, was named the third of four 2012 Mopar “Top Eliminator” winners for his 1951 Dodge pickup truck at the Carlisle Chrysler Nationals in Carlisle, Pennsylvania, July 6–8.

Rich was recognized in the Dodge Showcase display area during the three-day event, and his pickup will join the two previous '12 "Top Eliminator" winners--plus a fourth to be determined later--at this year's SEMA Show in Las Vegas. 

Come on in for more...

 “I’m ecstatic to be named the Mopar ‘Top Eliminator’ winner at Carlisle,” says Rich. “The best of the best were on display at the event. My wife asked me what’s next and I told her that there is no next. This is the top. There is no going up from here, and you couldn’t ask for anything more.”

“Congratulations to Rich Gengo for being named the third Mopar ‘Top Eliminator’ winner of 2012,” says Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “Rich’s pickup will be a great addition to the Mopar display at SEMA, and adds variety to the muscle cars from our other two winners.”

Under that intense Blue finish is a 400-inch big block & an A-727 Torqueflite.

Rich devoted five years to restoring his '51 Dodge pickup, which he purchased for $75 from a newspaper ad.. One of the major modifications he made was to shorten the bed, in order to put longer fenders on the frame. The truck, painted in Intense Blue, has a butterfly hood, which is the feature that originally caught Rich’s attention when he was a teenager. Inside, Rich  rearranged the original gauges, in addition to adding air conditioning.
While working on his '51 Dodge pickup, Rich found many of the parts and pieces he was looking for at swap meets. He  used lots of Mopar parts including a 400-inch big block engine, an A-727 transmission,a Mopar electronic ignition, plus Mopar Performance valve covers and air cleaner.

Rich Gengo is the third "Top Eliminator" of 2012, and his '51 Dodge pickup will grace Mopar's SEMA Show display.

“I wanted it to look like the truck that Dodge made in 1951,” says Rich. “It’s basically a stock bed and head. I didn’t alter too much. The outside of the cab is pretty much all original. I added new fenders and grille moldings, and a couple of items like that, but I really wanted to have the original look, and was able to accomplish that.”
Tom Ledoux of Pearland, Texas, was chosen as the first 2012 Mopar “Top Eliminator” winner for his modified '09 Dodge Challenger SRT8 during the 7th Annual Spring Festival of LXs in Irvine, California. Neil Wedeking of Marble Rock, Iowa, was named the second 2012 Mopar “Top Eliminator” winner for his '70 Plymouth ‘Cuda 'AAR  during the 28th Annual Midwest Mopars in the Park show in Farmington, Minnesota.

The final “Top Eliminator” winner of 2012 will be selected via an online competition, with details released at a later date.

Mopar's “Top Eliminator” program, now in its sixth year, shines a light on passionate Mopar enthusiasts who display unmatched skill in modifying or customizing classic or modern-day Mopars. “Top Eliminator” candidates are judged on a number of criteria, including Mopar content, overall appearance and additional benchmarks.

Further details of the online competition will be revealed later in the year on Mopar’s Facebook page,, and on
Mopar’s Twitter handle, @OfficialMopar. Twitter users can follow the hashtag #TopElim for program updates.

(Courtesy Mopar)

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