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For Your Race Team: "Search For A Champion" Back for '13

Champion, Federal-Mogul,"Search For A Champion" promotion
Posted October 4 2012 08:53 AM by Scott Ross 
Filed under: Miscellaneous, SCOTT ROSS

Will your race team score some of the $125,000 in sponsorship $$$ from Champion's "Search For A Champion" program for 2013?

Attention racers: The folks who bring you Champion Spark Plugs are back with their "Search For A Champion" program for 2013...and you & your team might just get some of the $125,000 in sponsorship $$$ that's available through it.

Come on in for more...

 Federal-Mogul’s iconic Champion brand of spark plugs, wiper blades and chemical additives will once again be at the forefront of the North American racing community through a new and expanded version of its popular “Search for a Champion” promotion.

The contest, which attracted hundreds of  video entries in 2012, will award $125,000 in Champion motorsports sponsorships for the 2013 racing season.

Will your race team score some of the $125,000 in sponsorship $$$ from Champion's "Search For A Champion" program for 2013?

“‘Search for a Champion’ connected the latest leading-edge Champion technologies with millions of consumers, including a new generation of racers and performance enthusiasts. Based on the extraordinary success of this brand-building program, we're dramatically expanding its reach and the available sponsorship dollars to propel the Champion bow tie logo into the winner’s circle in virtually every form of engine-driven racing in 2013,” says Michael Proud, director of marketing, North America, Federal-Mogul.

The 2013 program was unveiled by NASCAR Sprint Cup driver and Champion spokesman Kevin Harvick, who invited racers to develop and submit creative two-minute videos that describe how a Champion sponsorship would help them dominate their competition in 2013.

"Search For A Champion"  is open to any North American team competing in any engine-driven motor sport in any competitive environment, including asphalt, dirt, off-road, snow, and water. Videos will be archived on the Champion brand’s website, where consumers around the world will have the chance to vote for their favorites.

Will your race team score some of the $125,000 in sponsorship $$$ from Champion's "Search For A Champion" program for 2013?

“This year’s contest drove a record number of consumers to our website, where they not only watched hundreds of great videos, but also learned how ‘Performance Driven’ Champion technologies help improve the performance and extend the service life of engines and other power equipment,” Proud adds.

Racers--you can begin uploading your videos to the website on November 1, 2012. Consumer voting will begin in January, and the first round of sponsorship winners will be announced by Kevin Harvick, in conjunction with the Daytona 500, in February. Harvick and the Champion team will select a grand-prize $50,000 sponsorship winner in April.

For additional information about the contest and “Performance Driven” Champion products, please visit

(Courtesy Champion/Federal-Mogul)

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