...how about a little tutorial from The Dodge Boys about what a White Hat Special" is?

 Back in the day, Ma Mopar used to spice things up each spring with mid-year vehicle introductions (i.e. '66 Charger), as well as with option packages on "select" models.

In the case of The Dodge Boys, that meant the "White Hat Specials" during the late '60s.

We've got three different WHS spots that Dodge produced for their dealers to air on local TV...be sure to copy & paste the URLs in your web browser.

This first one pitches the '67 Dodge Coronet White Hat Specials: http://www.youtube.com/watch?v=FM2nFi4IDOs&feature=related

One year later, this spot made the rounds for the 1968 Dodge Coronets with the WHS package:

http://www.youtube.com/watch?v=G5VSg1ne0fl&feature=related

And, in '69, this spot spread the word about the White Hat Special Chargers, which were a big seller that year:

http://www.youtube.com/watch?v=ZZLi7LsHXUc&feature=related