M means two things this time of year in Las Vegas. March Madness of course. And the second M is for Mopar Madness. That’s right... it is March, which means that it's time again to enjoy the biggest Mopar event west of the Mississippi.

Mopars at the Strip will roll into the Las Vegas Motor Speedway March 26-28th, and do it Vegas Style.

Just announced : The stars of the hit History Channel TV series Pawn Stars will attend the event, with their ultra cool  Imperial convertible. The Pawn Stars stars will be available all three days for photos and autographs, and you'll have a chance to purchase Pawn Stars merchandise at Mopars at The Strip.

New for 2010: "Pony Car Wars,"  a race class open to '07 and newer Camaro vs. Mustang. Challenger. All power adders are legal. All contestants will run on a dial-in. The class is a celebration that after 38 years, all three domestic manufacturers have a 2-door hot rod for sale to the public again.

It's part of the race program at the Mopars at the Strip event, which features the richest payout of any Mopar Event in the West. Nearly $40,000.00 will be paid out to the following classes. Viper, Sport Compact, All Truck, Slant Six, New Hemi Challenge, Street Class, Keisler Stick Class, TTi Nostalgia Super Stock Class, Indy Cylinder Head Quick 16, Hemi Super Stock, and Pony Car Wars.

Also new at Mopars at the Strip for 2010: An Autocross Competition,sponsored by Keisler Engineering and Hotchkis Suspension.

Be on hand to enjoy three days of the Car Show, Drag Racing, Swap Meet, Manufacturers' Midway, Off-Road Poker Run, plus nightly entertainment at the Cannery Hotel and Casino.

Three prestigious awards will be handed out during the car show : One Stock and One Modified "Worlds Ultimate Mopar" award, presented by Barrett-Jackson, and "The Lee Iacocca Award."  Along with these awards, the car show will feature the following categories, Judged, Popular Choice, and a Fun Field, where hundreds of participants are expected again this year.

One lucky person will win a '67 Dodge Coronet during the annual event charity raffle to benefit the Southern Nevada Fire Fighters Burn Foundation, the Lili Claire Foundation, and Speedway Children's Charities.

For more information or a schedule of events, visit www.moparsatthestrip.com--"The Wildest Mopar Party in the West"--or www.ponycarwars.net,  or call (702) 256-8254.