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Viability: What it Means--What's Ahead

Chrysler, viability plan, bailout

Posted February 18 2009 07:46 AM by scott_ross 
Filed under: Mopar News, SCOTT ROSS


Chrysler unveiled its viability plan late yesterday--one that seeks to radically reshape the company (again) while bringing new products to market (hopefully).



Chrysler HQ in Auburn Hills, Michigan. That's NOT the Batsignal coming from the rooftop, by the way. (Courtesy Chrysler)

Highlights of Chrysler's Viability Plan


-$2 billion more in loans from the Feds, on top of the $7 billion already received , for a total of $9 billion.


-$700 million more in fixed-cost reductions this year.


-Kissing goodbye to 100,000 units of production capacity (via plant closings and shift eliminations), 3,000 more jobs and $300 million worth of company assets.


-Chrysler’s final reorganization/viability plan will be done by March 31.


-If all goes well, Chrysler will begin paying back loans in 2012.


Along with the new-for-'10 stuff, CHrysler's EV program will hit production before long. Hopefully, it'll include the 200C EV seen here. (Courtesy Chrysler)

Also in the Plan

-Strategic alliance with FIAT for small-car technology-sharing (+ new small cars for sale in North America and elsewhere), plus new distribution networks in emerging markets.

-New domestic products due out for 2010: A redesigned Dodge Charger, Chrysler 300 & Jeep Grand Cherokee...a new Unibody (instead of body-on-frame) Dodge Durango…plus the Dodge Ram dual-mode hybrid and Chrysler’s EV are also in the works, with production coming in 2010 or shortly after.


Like(or need) big trucks like the Dodge ram 3500 4x4 dually? Availability of it (& its competitors) could be limited, thanks to "greenhouse gas" legislation

-Just one thing…if the California carbon-dioxide reduction standards are adopted by other states, Chrysler may have to restrict vehicle availability in order to meet them (i.e. say goodbye to all Ram trucks bigger than the Ram 1500 pickup in those states).



Say goodbye to the PT Cruiser after '09...and likely some other slow-sellers, too. (Courtesy Chrysler)

Not specifically mentioned in the Plan:

-Expansion of the “flexible” manufacturing processes currently in use at Sterling Heights Assembly to other Chrysler assembly plants--which provide much more flexibility than those other plants have now in producing multiple types of vehicles, while cutting the changeover time needed to bring new vehicle production online.

-Saying goodbye to the PT Cruiser, and any  other slow-sellers after '09.

-Whether or not Mopar Performance is one of those :"assets" up for sale.

-Or if "intellectual property" like out-of-production vehicle brand and .model names, vehicle designs, component blueprints (i.e. all the stuff the aftermarket needs to reproduce parts) is among those "assets" at all.


Not mentioned anywhere in the Plan:

-Effect of white-collar buyouts on post-2010 product plans. (A LOT of engineers & other platform-team development folks have taken the buyouts and gone away).


It's keep-the-fingers-crossed time for Ma Mopar. 


Again.

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Chrysler Pacifica Research
Chrysler Pacifica Car and Truck pricing can be complicated and sometimes confusing. As an authority on car buying needs we provide information about new cars, such as the Chrysler Pacifica and all the features it comes with. Fuel efficiency is important and the 2008 Pacifica with a 23.0 gallon main unleaded fuel tank 19.1 capacity gets 18 mpg, and comes with a standard Automatic transmission, and AWD drivetrain. Other similar vehicles are the Dodge Nitro and the Jeep Compass.
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