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Stimulate the economy, buy a new AMERICAN car
Auburn Hills, Mich., Jul 1, 2008 - Chrysler LLC today reported total June 2008 U.S. sales of 117,457 units, which is 36 percent below the same period last year. Total June sales reflect a continued contraction of the market, especially of pickup trucks and SUVs, continued reductions in fleet sales, and increases in Chrysler’s newest highly fuel-efficient vehicles. All sales figures are reported as unadjusted.
“The June results reflect the industry-wide impact of U.S. consumer confidence being at its lowest point since 1992,” Jim Press, President and Vice-Chairman of Chrysler LLC said. “But Chrysler is fighting back and making progress by continuing to invest in our products and aligning our volume with the market. “During difficult periods like this, it is critical that we continue to evolve our products to meet our customers’ needs and as a result, be a stronger company when the economy recovers. Examples of this evolution are our six vehicles that get 28 miles per gallon, and the 2009 Dodge Ram and 2009 Chrysler Aspen/Dodge Durango Hybrids with improved fuel economy, innovative storage, and industry-leading Internet connectivity options.” Chrysler’s Let’s Refuel America $2.99 Gas Guarantee Plus Cash program has been extended through July 31. The program continues to help improve showroom traffic and drive sales of the company’s most fuel-efficient vehicles. For July, the program will offer the unique opportunity for customers to lock in their gas prices at $2.99 for three years and get cash back (on the majority of vehicles). The other two incentive choices offered are cash back alone or 0 percent APR financing. Since the program began in May, the vehicles in Chrysler’s lineup with the highest gas program take rate were the Chrysler Sebring Sedan, Dodge Journey, Dodge Caliber and Dodge Avenger. The Dodge Journey is making its mark in the crossover segment with best-in-class fuel economy (19 city/25 mpg highway) and award-winning seven- passenger interior utility. The Dodge Journey reached 5,162 units in its fifth month of sales to become one of the most popular mid-size crossovers in the market.
Compact Vehicles Growth
The all-new Jeep® Patriot posted sales for June with 4,889 units, up 6 percent compared with June 2007 sales of 4,633 units. Combined year-to-date (YTD) total sales of the fuel-efficient Dodge Caliber, Jeep Compass and Jeep Patriot compact vehicles which each achieve 28 miles per gallon or better in highway driving, reached 114,188 units, up 18 percent from YTD 2007 combined sales of 96,553 units. Minivan Highlights
The Dodge Grand Caravan posted total June sales of 14,214 units, an increase of 52 percent versus June 2007 sales of 9,342 units. The Chrysler Town & Country also saw strong sales in June with 9,833 units, up 21 percent compared with June 2007 sales of 8,151 units. Through June YTD, new customer sales increased (retail only) 27 percent for Chrysler’s two, new long-wheelbase minivans, the Chrysler Town & Country and Dodge Grand Caravan, compared with the same two long-wheelbase models last year. Minivans remain a fuel-efficient option over large SUVs for transporting seven passengers and cargo, getting up to 24 miles per gallon on the highway (3.3L engine). Despite slow industry sales, the Company finished the month with 440,075 units of inventory, or a 90-day supply. As part of a planned reduction, inventory is down 9 percent compared with June 2007 when it totaled 485,429 units. Cars and Compact Vehicles
Sales of these cars and car-based compact vehicles represent 40 percent of Chrysler’s lineup through June, an increase from 35 percent of the lineup a year ago. Chrysler’s lineup of cars and compact vehicles continue to connect well with consumers, led by six vehicles which achieve 28 miles per gallon or better in highway driving. Chrysler’s lineup of cars and compact vehicles includes:
Dodge Caliber, Dodge Avenger, Dodge Charger, Dodge Magnum, Dodge Challenger, Dodge Viper, Chrysler 300, Chrysler Sebring, Chrysler PT Cruiser, Chrysler Crossfire, Jeep Patriot and the Jeep Compass. Minivans and Crossovers:
Sales of these car-like vehicles represent 20 percent of Chrysler’s sales through June, an increase from 19 percent of the lineup a year ago. Chrysler’s all-new long-wheelbase minivans continue to build on its segment dominance by offering exclusive features like Swivel ‘n Go™ seating system and Sirius Backseat TV along with excellent fuel efficiency. Chrysler’s crossover vehicles combine the versatility of a large sport-utility vehicle with the efficiency of a passenger car. The Dodge Journey gets best-in-class fuel economy (19 city/25 mpg highway). Chrysler’s lineup of minivans and crossovers includes:
Dodge Grand Caravan, Chrysler Town & Country, Dodge Journey and the Chrysler Pacifica. Pickup Trucks and mid and Large SUVs:
Sales of these vehicles represent 40 percent of Chrysler’s sales through June, a decrease from 46 percent of the lineup a year ago. This fall, Chrysler will launch a more fuel-efficient 2009 Dodge Ram and hybrid versions of the Dodge Durango and Chrysler Aspen. The new 2009 Chrysler Aspen Hybrid and Dodge Durango Hybrid will deliver fuel economy up to 20 miles per gallon—a 40 percent improvement in the city and 25 percent overall. Hybrid and light-duty diesel versions of the new Dodge Ram will be available in the future. Chrysler’s lineup of pickup trucks and mid and large SUVs includes:
Dodge Ram; Dodge Dakota, Dodge Durango, Dodge Nitro, Dodge Sprinter, Chrysler Aspen, Jeep Liberty, Jeep Wrangler, Jeep Grand Cherokee and the Jeep Commander.
Chrysler LLC U.S. Sales Summary Thru June 2008
Month Sales Vol % Sales CYTD Vol %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
Sebring 5,111 10,249 -50% 48,022 49,046 -2%
300 4,528 11,796 -62% 40,014 62,995 -36%
Crossfire 189 1,708 -89% 1,094 6,252 -83%
PT Cruiser 6,216 10,047 -38% 32,830 53,192 -38%
Aspen 944 1,846 -49% 13,233 12,778 4%
Pacifica 307 3,861 -92% 4,195 32,363 -87%
Town & Country 9,833 8,151 21% 67,806 75,102 -10% 27,128 47,658 -43% 207,194 291,728 -29%
Compass 2,075 3,393 -39% 18,393 22,205 -17%
Patriot 4,889 4,633 6% 36,684 14,969 145%
Wrangler 6,670 10,952 -39% 46,443 65,651 -29%
Liberty 4,993 8,554 -42% 40,910 50,114 -18%
Grand Cherokee 6,054 10,968 -45% 42,793 60,461 -29%
Commander 1,961 6,100 -68% 16,313 33,742 -52% 26,642 44,600 -40% 201,536 247,142 -18%
Caliber 6,099 10,815 -44% 59,111 59,379 0%
Avenger 4,187 8,261 -49% 41,453 40,628 2%
Charger 8,352 11,529 -28% 58,525 65,972 -11%
Challenger 1,024 0 0% 1,095 0 0%
Viper 79 22 259% 594 249 139%
Magnum 188 2,523 -93% 6,249 15,988 -61%
Dakota 2,443 4,812 -49% 17,379 29,155 -40%
Ram P/U 16,149 31,114 -48% 128,944 185,257 -30%
Journey 5,162 0 0% 22,731 0 0%
Caravan 14,214 9,342 52% 75,805 103,562 -27%
Durango 1,723 5,277 -67% 14,909 28,905 -48%
Nitro 2,577 5,768 -55% 23,898 37,212 -36%
Sprinter 1,490 1,626 -8% 8,403 6,438 31%
DODGE BRAND 63,687 91,089 -30% 459,096 574,223 -20%
TOTAL CHRYSLER LLC
117,457 183,347 -36% 867,826 1,113,093 -22%
TOTAL CAR 29,858 58,021 -49% 257,147 309,207 -17% 87,599 125,326 -30% 610,679 803,886 -24%
Selling Days 24 27 153 154
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