Well, there's less than 100 days until the Marketing launch of the all-new 2009 Dodge Ram 1500, a vehicle that truly stands apart from the competition.
Since the dawn of the "big rig" look, the Dodge Ram has always been a game-changer. This new truck is no different. With a typically bold Dodge exterior design, a crafted and refined interior, engineering excellence, superb innovation and best-in-class features and amenities, this truck is ready for demanding truck buyers. Below are just a few facts to consider and share:
First-for-Ram crew cab model, giving Dodge an entry into the largest and fastest-growing part of the market.
First-in-segment coil-spring, multilink rear suspension fitted to a solid rear axle provides superb ride and handling without sacrificing truck capability.
Industry-first RamBox cargo management system (crew cab) includes versatile, weatherproof, lockable, illuminated and drainable storage; pickup bed divider; 2-foot bed extender; and cargo rail system with four sliding, adjustable cleats.
Segment exclusive "store in the floor" storage bins with removable liners, big enough for ten 12-ounce beverages and ice.
New 5.7-liter HEMI® V-8 provides more horsepower and more torque with improved fuel economy.
Segment-exclusive chrome-tipped dual exhaust styled dramatically into the rear bumper.
Safety is standard with more than 30 safety features, including standard four-wheel Anti-lock Brake System and Electronic Stability Program with Hill Start Assist and Trailer Sway Control.
More than 35 new or improved features
No one will dispute the fact that this is a challenging market in which to launch a new pickup truck, but light-duty pickups still comprise one of the largest and most profitable vehicle segments in the automotive market.
We all should be extremely proud of this truck. The whole team has worked very hard to put the best possible Dodge Ram on the market, one that is truly bold, powerful and capable. With this truck, we can be confident that we will increase our share of the light-duty truck market.
Let's all do our part to help build excitement for the launch of a truck that is sure to be a standout in the segment--the 2009 Dodge Ram 1500.