Trucks are cool if you have stuff to carry around. I have 3 trucks, but the truck I liked best was a Power Wagon. Mine was big and brown. It was so ugly that people would give me right-of-way at intersections because it was obvious I didn't care how my vehicle looked. They figured my truck was so beat up and ugly that I must be a menace, and I'd hit them if they pulled in front of me.
I used my truck to carry tree branches, gravel, dirt, wood chips, firewood, engines, transmissions, people, exhaust parts, motorcycles, tools, airplane parts, horse feed, old tires, new tires, buckets of stuff, lots of other stuff I can't remember, and my dog. And if I wanted to fit in at a country bar, guess what I'd drive? That's right, the truck. Now I have a new truck and I use it for other stuff. Mostly just to drive around.