It’s been public knowledge that Chrysler is going to combine its three brands and start eliminating overlapping models. The plan is for Dodge to concentrate on trucks and work-utilities, Chrysler to focus exclusively on cars, and Jeep will offer only SUV-based Jeeps.
Well, we’ve just heard that the Viper is going to get the axe.
According to our source, since the Viper is built in its own stand-alone plant in Detroit, euthanizing the Viper means the company can close a high-cost factory. Relatively speaking, not many people work in that plant, and even though the Viper is built in low production, killing the car could save the company several hundred million dollars a year.
You have to admit, the Viper is an iconic car, and anyone that even hears the word Viper immediately thinks of Dodge. What's that worth to the company?